
Kaixin Cheng
1995 | Rotterdam, NL | PhD Candidate & Lecturer
Creative | Innovative | Academic
Education

Erasmus University Rotterdam
PhD Candidate & Lecturer | Oct 2020 – Now
My current PhD project concerns immersive journalism, news culture and innovation. More specifically, I study the development and audience reception of 360-degree/VR news and journalistic innovation.

University of Sheffield
MA Global Journalism (Distinction) | Sept 2017 – Jan 2019
My master’s degree education concerns new media, media globalization, and innovative journalism. I was among the winners of the university’s International Journalism Week, which led to an apprenticeship at the BBC. Honour: Completion with Distinction.

Shanghai International Studies University
BA Russian | Sept 2013 – Jun 2017
With my bachelor’s degree I took a minor in journalism. I have also spent an exchange year in Moscow State Pedagogical University with a scholarship from the China Scholarship Council.
Publications
- Kaixin Cheng & Marc Verboord (2025) – The diffusion of immersive journalism as media innovation from media professionals’ perspectives – Journalism – 26 (12), p.2712-p.2728 – doi: 10.1177/14648849241282510
- Kaixin Cheng & Marc Verboord (2024) – Immersive Journalism after the VR Hype from Media Professionals’ Perspective – doi: 10.5040/9798216432838.ch-1 – Download from this link or email me for a copy
Teaching
Erasmus University Rotterdam, 2024-2026
Bachelor Level courses:
Introduction to Statistical Analysis
Introduction to Social Science Research
Media Systems in Comparative Perspective
Research Workshop – Cross-national Comparative Research
Internship
Conference
ICA
Gold Coast, Australia | Jun 2024
International Communication Association
Presentation of article The diffusion of immersive journalism as media innovation from media professionals’ perspectives.
Etmaal, NeFCA
Rotterdam, Netherlands | Feb 2024
Presentation
MeCCSA
Glasgow, UK | Sept 2023
Presentation
ICA Pre-conference PhD Colloquium
Paris, France | May 2022
Presented research design and methodology in the Journalism Division of International Communication Association (ICA).
Work Experience

Student.com
Marketing | London, UK | Aug 2018 – Jan 2019
Organised campaigns and promotional events for student housing partners in the UK targeting foreign students in China and Eurasian countries.

Pear Video
Video news editor intern | Shanghai, China | Nov 2016 – Jun 2017
Edited and produced more than 300 pieces of political news and social news videos.
Participated in immersive news (VR or 360°) video creating and strategizing.
Languages
English | C2 Level, Native or bilingual proficiency
Chinese (Mandarin) | Native language
Russian | Minimum Professional Proficiency
Dutch | B1 Level, Intermediate
Skills
Video Editing | Adobe Premiere, Final Cut Pro, Adobe After Effects
Webpage Designing | WordPress (Just like this one!)
Other Creative Media Skills
