Kaixin Cheng (‘Xiaoming’) is a PhD candidate and junior lecturer at ESHCC, Erasmus University Rotterdam. Supervised by promotors prof. dr. Marc Verboord and prof. dr. Susanne Janssen, his research project concerns immersive journalism, news audience, and media innovation. Specifically, Cheng’s PhD studies the development and audience reception of 360-degree/VR news visuals and news in virtual spaces.
Cheng holds a MA in Global Journalism (The University of Sheffield, UK) and a BA in Russian Studies (Shanghai International Studies University, China) with an exchange year at Moscow City Pedagogical University in Russia. Besides journalism audience and innovation, his research interest also includes media language and geopolitical journalism. Kaixin aims to take full advantage of media experience and multi-faceted scope in his research and teaching. He also likes referring to himself in the third person.
Publications
- Kaixin Cheng & Marc Verboord (2025) – The diffusion of immersive journalism as media innovation from media professionals’ perspectives – Journalism – 26 (12), p.2712-p.2728 – doi: 10.1177/14648849241282510
- Kaixin Cheng & Marc Verboord (2024) – Immersive Journalism after the VR Hype from Media Professionals’ Perspective – In Immersive Journalism: Virtual Reality and the Future of the News Industry (pp. 3-20) – doi: 10.5040/9798216432838.ch-1 – Download from this link
Teaching
Erasmus University Rotterdam, 2024-2026
- Introduction to Social Science Research
- Introduction to Statistical Analysis
- Media Systems in Comparative Perspective
- Research Workshop: Cross-National Comparative Research
- Internship Supervision
